DeFi offers independence and many more diversified financial products with varying risk levels.
The costs of your due diligence where the transaction value is small must not add a high overhead so client selection and cost controls are a must.
Effectively gaining new customers may mean changing your marketing & branding approaches foe a younger audience.
Transaction costs on the blockchain and in Dapps must be kept down - a lean mean approach to gaining customers is required.
DeFi offers many opportunities for all players but your clients customer base may increase dramatically to maintain market share.
The reality is that Hotels.com is instantly recognisable for the product it offers.
Its click through rate is high because the brand answers to an immediate need..